They bring together top decision-makers in the areas of health, wealth, education, safety, and housing to collaborate and push for a healthier Oakland. They cultivate and amplify cross-sector Oakland-based initiatives working to change the odds for children, families, and communities—fostering equity that will last generations.
Oakland Thrives needed a new website for a couple of reasons. First, they wanted an engaging and impactful design to inspire. Second, they needed a content management system that was easy to use. Essentially, great design with a simple means to manage everything.
The organization does very important work in Oakland. To enhance their efforts, a new website had to give visitors a space to learn about the work that they do and provide ways for people to get involved. Showcasing their model and approach and inspiring folks to participate was a primary objective of the project.
When a visitor enters the site, the first thing that they will notice is bold colors, engaging imagery and beautiful fonts. There is a simple navigation menu that guides visitors down a path with intention. Each page is easy to digest because there are large headings, bold fonts and contrasting colors. Images, videos and icons help tell the Oakland Thrives story while animation keeps visitors engaged. The site uses stylized accordions to organize events and a team module to showcase team, partners and board members. In addition to the WordPress core, the installation includes premium plugins like Yoast SEO and a Divi visual builder. We continue to work with Oakland Thrives by securing and maintaining the website.