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The 14 Benefits of Professional Web Design Services

Web Design,  Web Development

17 Nov, 2021

What’s the shelf life of a website?

Well, if it’s been more than 3 years since a developer looked at yours, you’re probably sitting on an outdated site.

And an outdated website is costing you revenue.

Once it starts to look old and the navigation gets clunky, 88% of customers will take one look at your online presence and never return.

Most professionals have no problem identifying when their website needs a refresh – or to be redesigned completely.

The problems start when they think they can do it themselves…

Those persuasive ads from out-the-box website builders (we’re looking at you, Wix 👀) promise that anyone can build an attractive eCommerce site.

And while you can technically get a simple brochure website online in a matter of minutes, that doesn’t mean it’s going to boost your business.

If you’re serious about attracting more customers to your site, impressing them with your branding, and safeguarding their data – you need professional web design.

The truth is that the benefits of professional web design far outweigh the convenience of an out-the-box option. Every time,

Not convinced? Sit tight.

What does ‘professional web design services’ actually mean?
So, what are the benefits of professional web design services anyway?

Simple. In addition to building a sleek website for you, professional web design and development services often go above and beyond mere aesthetics.

A good web design agency can improve SEO, lower bounce rates, amplify your brand identity, generate conversions, and keep your website safe.

Of course, professional web design services aren’t your only option. You could also use two other approaches:

  1. Cheap Web Design Services
  2. DIY Web Design

However, we don’t recommend these approaches, for reasons we’ll discuss below.

Professional Web Design Services vs. Cheap Web Design Services

You might think you’re getting a deal hiring your coworker’s nephew’s friend to build a new website for you.

After all, he’s currently enrolled in a web design course at his college (never mind the fact that he misses class 50% of the time).

Sure, this choice may satisfy your budget.

But we can almost guarantee that you’re going to be left with more problems than when you started if you go this route.

Hiring someone who has little experience to design your website opens you up to a whole trove of vulnerabilities, from improper web security to poor functionality.

And do you really think your coworker’s nephew is going to be available when something on your website inevitably breaks? Or is he going to be too preoccupied nursing his headache after last night’s fun?

Professional Web Design Services Versus DIY Web Design

You’ve watched a few YouTube videos about web design and fancy you have what it takes to “wow” with your website.

Ah, the wonders of the internet, which quickly inflates our sense of not only what we can do…

But also what we should do.

DIY web design ads may make web design look as easy as filling in some empty boxes with your content. We assure you it’s actually a huge time investment.

What you save in dollars, you quickly lose in opportunity cost. Instead of using time figuring out how to scale your business, you’ll spend time agonizing that you can’t get a few words to align next to your logo.

Plus, out-of-the-box website makers are notorious for having bad SEO, higher vulnerability to attacks, and average support should something go wrong (and, let’s face it, at some point something is going to go wrong).

In the end, you’re not going to be happy with the outcome, your website’s not going to be safe, and you’re going to wish you’d reaped the benefits of professional web design from the start.

So… just hire a professional web design agency from the start.

5 Benefits of Professional Web Design Services for your Business

1. Increase Traffic, Conversions, Revenue

Normally traffic isn’t a good thing. Nobody wants to wait in line at a stoplight on their way home from work.

But in the case of your website, increasing traffic means more visitors. And more visitors means:

  1. More conversions
  2. More revenue

One of the greatest benefits of professional web design services is that we can help get you that traffic.

Our clients see an average increase in page views of 40% within a year of launching a new site.

And those aren’t just the ride-or-die customers that would visit your website even if you were still using Comic Sans. We see a 55% average increase in new visitors.

Turns out an old site can learn new tricks, after all.

2. Outshine the Competition

You know how your parents always said things like, “It’s what’s on the inside that counts?”

Well, they were right… Kind of.

Sure, if you want to keep a good business and retain clients, you’ve got to provide killer service that makes an impact.

But when it comes to outshining your competition, looks matter too. That’s because if you have an ugly website, 38% of your visitors will leave your site to find something… sexier.

Which means that you’ll lose the opportunity to show would-be clients “what’s on the inside” because they’re too busy thinking about your ugly color scheme.

How To Create Engaging web design chart

The long and short of it is that a sleek website won’t only keep visitors on your site. It’ll also provide an opportunity to nurture leads and show them exactly what you have to offer — another one of the many benefits of professional web design services.

3. Automate processes

It’s time to automate some of those processes that leave you spinning your wheels instead of focusing on your clients.

Yeah, automation may make you feel like you’re releasing control and handing it over to our needy robot overlords. But it’s not isn’t as scary as you think, and your customers will thank you for it.

Think about it. What if every time somebody made a purchase on your eCommerce site, your inventory was automatically updated? Customers would know exactly what was in stock and you’d know when to put in a restock order (or your site could do that for you!).

Or imagine that whenever a client books an appointment, this meeting is seamlessly added to your schedule using a calendar integration. Less admin time, more time to do your job.

And a professional web design service agency can also automate the systems that keep your site safe: like data backups. So you never need to worry about losing your list of newsletter subscribers again.

4. Saves You Time

We’ve mentioned this a couple of times when discussing the benefits of professional web design already, so hopefully you can take the hint: building a fresh website from start to finish (and then upkeeping it!) takes time. A lot of time.

Sure, an out-of-the-box website company might say you can complete a website in a couple of hours. If you’re one of those people, we want to meet you.

But we think it’s far more likely you’ll end up agonizing over the smallest decisions, banging your head against a table every time you run into a problem, and wondering how two hours passed while you tried to find the perfect image for your homepage.

One of the benefits of professional web design services is that we can help you avoid that frustration and speed up the design process by:

  • Identifying your existing website’s pain points
  • Refining branding and styling
  • Integrating SEO best practices
  • Developing your whole website
  • Monitoring, updating, and backup your website

And while we’re doing all that, you can focus on your actual job.

5. Keeps You Safe

We get that nobody likes to spend time thinking about all the bad things that could go wrong.

But since your website could be attacked 44 times a day44 times a day, it’s probably not a bad idea to hire someone to do that thinking for you.

And that someone is a professional services web designer.

Design agencies often offer a variety of security & support services that protect the investment you made on your website (and reduce the likelihood you’ll get sued for exposing customer data to bad actors!).

Check out the table below to see some of what that protection involves.

Activity Purpose What That Involves
Performing updates Keep your website running flawlessly
  • Updating software and plug-ins with latest versions
Monitoring for security Ensure your site stays safe from hackers
  • Establishing a firewall
  • Checking plug-ins for malware
Conducting backups Protecting your information from being forever lost in the ether
  • Storing back-ups on a different server than your website
  • Automating backups
Staying optimized continue attracting traffic to your site
  • Updating keywords
  • Adapting to current SEO best practices

4 Benefits of Professional Web Design Services for your Marketing

1. Greater Brand Awareness

You understand your buyer persona and know your site needs to focus on brand awareness if it’s going to make any conversions. That’s because maintaining consistency with your brand identity can boost your revenue (up to 23%!).

But that’s not as easy as it sounds. Sure, you may know that your clients are looking for a law firm that’s going to fight for them tooth-and-nail. Does that mean you should slap tooth and nail icons all over your site and call it a day?

Nope.

If you want to convert more customers, you need to ensure that every component of your website is doing something to build your brand. That requires taking the time to create the perfect:

  • Color scheme
  • Typography
  • Imagery
  • Tone of written content
  • Logo
  • Layout and other design elements

Another one of the benefits of professional web design services is that we know exactly how to convert terms like “tenacious” into a design that achieves your marketing goals. Then, we can provide you with guidelines that make it easy to maintain your brand identity, like sharing the exact hex color of your H2s.

2. Anchor for outbound and inbound marketing efforts

Word of mouth only goes so far. Once you’ve established a connection with someone, you’re going to need to direct them to something more tangible than your voice.

Enter: your sleek new, professionally-designed website. A well-designed website serves as the perfect anchor for both outbound and inbound marketing efforts.

On the inbound marketing side, thoughtful blog posts and descriptive service pages demonstrate your competence and build trust that you’re the perfect company for the job. A professional website design agency can also help you get more inbound leads through website optimization.

And the paid ads you’re using as part of your outbound marketing strategy may actually start making conversions. Because let’s be real here: your current call to action encouraging people to “get in touch” isn’t converting anyone.

Professional web design agencies know how to write compelling CTAs. So when someone clicks an ad that leads to your homepage, he’s inspired to move further down the marketing funnel.

3. Create a Community

It turns out community has surprising benefits for not only your customers (everyone likes to feel connected, after all!) but also your bottom line. That’s because people trust products their friends recommend.

A professional web design service can develop pages and plug-ins that build community on your website, whether that means promoting your social media pages or adding a review section to your website.

The approach used will largely depend on your unique needs but will undoubtedly help you learn more about your customers’ needs (and wants), allowing you to build brand ambassadors and make more sales.

4. Able to track metrics/use analytics

You’ve seen some of your web analytics but can’t make heads or tails of them. While you may not understand them, you shouldn’t ignore them. Knowing where you’re failing to make that sale or land that new customer is vital information to growing your business.

Maybe a customer adds something to her shopping cart but leaves before she enters any credit card info. Or maybe a visitor never gets to that point at all because he doesn’t venture beyond your homepage.

Data analytics help you identify what’s going on behind the scenes so you figure out what you need to do to boost sales. Yet another one of the benefits of professional web design services is that an agency can look at the metrics below to better understand where you’re failing to make conversions…

  • Bounce rate
  • Page loading speed
  • Session duration
  • New vs. old visitor traffic
  • Pageviews

Then build the website that will land more clients.

4 Benefits of Professional Web Design Services for your Customers

1. Intuitive User Experience

Visitors head to your website for a reason: they want to purchase a product or service.

So whether you want someone to sign up for a consultation or add something to their cart, your website’s user interface needs to be intuitive. Otherwise, people aren’t going to know how to get in touch with you or where to click “add to cart.”

And they’re quickly going to leave for a website that’s easier to navigate.

Fortunately, another one of the benefits of professional web design agencies is that we keep up-to-speed with website design to ensure a positive user experience. That means making information easy on the eyes (and easy to find!).

Website Component How to Implement
“Contact Us” information
  • Phone number and email on main land page
  • Chatbots
  • Contact us page in main navigation bar
Products or Services List
  • Brief description of services or products on landing page
  • Link to detailed services/product pages
Visuals
  • Use pictures and visuals to tell a story
  • Icons (social, “Click Here,” etc.) to facilitate action

2. Loads Faster

An angry customer is not a good customer. And you know one of the best ways to make someone angry? Force them to choose whether they’d rather watch paint dry or wait for your website to load.

We guarantee that people aren’t going to wait around to make that choice. So a professional web design agency can speed up your website by:

  1. Optimizing images
  2. Enabling caching
  3. Choosing the right web host and server
  4. Minifying and combining files

And because Google uses site speed in their algorithm for ranking websites, a faster website can also improve your SEO, which means more traffic to your website which means… more $$$.

3. Better Customer Service

What if we told you that you could make your customers happier… by talking with them less?

Sounds like a dream, but another one of the benefits of professional web design is that we can make this dream a reality.

Imagine that anyone could check on their order status by engaging with a chatbot. Or that you had such a successful FAQ that your sales reps no longer wasted time answering dumb questions.

Making information easily accessible is a win for both you and your customers: customers can resolve issues without picking up the phone, and you can focus on conversations that matter.

4. Mobile Responsive

With cell phones as ubiquitous as they are, it’s no wonder that more than half of all page views in 2021 were accessed using a cell phone.

Think about it: someone’s waiting in line or bored at the dentist. What do they do? Reach for their cellphone. So you want to be sure your website is accessible to that person.

Which means hiring a professional web design service to make it mobile responsive. If it’s not, you will almost undoubtedly lose business.

Nobody is going to mess with trying to find information if you have a crap mobile design. Instead, they’re going to hop right over to one of your competitors that does have a mobile website and engage with them instead.

And you don’t want that now, do you?

Conclusion

There’s no question that a cheap or DIY approach to updating your website isn’t going to cut it if you have any plans of growing your business.

Why waste your time and money on something that’s never going to give you what you want? One of the many benefits of professional web design is that we make your life easier. We can also improve your page ranking, boost sales, and keep your website safe.

All while helping you outshine your lame competitors.

So if you’re ready to take the next step, go ahead and throw your co-worker’s nephew’s phone number away. Tell us about your project instead.

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