Menu close icon Menu open icon
X
StateWP_Case-study_sunpacific_main

When a client asks us about their website, we have the answer straight away.

Web Design,  Web Development,  Website Maintenance

27 Jun, 2023

In under 30 days, Forward Vision transformed client site performance and project visibility with State Creative.

Forward Vision is a full-service marketing agency for leading tech companies.

Because generic agencies often fail to understand this market, Forward Vision’s deep experience in the technology sector sets them apart as a specialized growth partner.

Led by Kelly Stark and Dyanne Williamson, the Forward Vision team uses proven tactics across branding, events, content, and website services to amplify brand awareness and maximize sales.

Forward Vision’s Success Story

Problems:

  • Managing risk and responsibility
  • Resource crunch
  • Reporting blindness

Solutions:

  • Immediate audits and optimization for all clients
  • Live control panel via Proto
  • Expertise + communication = peace of mind

Results:

  • GTMetrix F-score to B-score in <30 days
  • Request completion in <1 day
  • Complete project visibility and peace of mind

The challenges of maintaining clients’ websites internally:

Managing risk and responsibility

Forward Vision builds websites and delivers marketing campaigns for major tech companies. It’s a huge responsibility, but this expert team takes it in its stride.

However, Forward Vision’s level of specialization in website maintenance didn’t match their advanced marketing skill set.

For Dyanne and her team, this was an uncomfortable risk. Any breach on a client’s website had the potential to:

  • Damage everyone’s reputation
  • Undercut marketing efforts
  • Happen outside working hours
  • Put the clients’ customers at risk

Dyanne needed to ensure that her clients’ “one source of truth” was cared for 24/7 with the same experience and passion that Forward Vision applied to their marketing.

Plus, some much-needed peace of mind would enable Dyanne’s team to focus on their goal – helping tech companies grow.

Resource crunch

In a nutshell, website maintenance requires completing daily, weekly, and monthly checklists. It’s repetitive, time-consuming, detail-oriented work – no cutting corners!

For Forward Vision, where team members wear multiple hats and have to be agile, website maintenance tasks became a significant bottleneck.

Dyanne tried outsourcing website maintenance in the past but had been unimpressed with the results:

“Our biggest issue with website maintenance was that it was in the background. Websites can go down at any time and our web team was not working around the clock so if a site went down after hours we were scrambling to get resources to have it up and running. ”

Reporting blindness

Forward Vision provides regular check-ins to share results. It’s Dyanne’s job to ensure her clients know exactly what’s happening to maintain complete trust and confidence in her team’s campaigns.

With multiple clients to manage, Dyanne needs instant access to relevant data to make every client conversation productive and meaningful. Without a solution for website maintenance, this became stressful.

“We build websites and make sure we have the right messaging and metrics to measure, but we don’t focus on the backend with tasks like improving speed and performance. We had reporting blindness because we didn’t know what was being done to improve our client’s sites.

Solutions from StateWP:

Immediate audits and optimizations for all clients

After an effortless onboarding process, StateWP got to work conducting full audits on all of Forward Vision’s client websites to improve security and speed.

This involved:

  • Analyzing WordPress version and plugin status
  • Cleaning unused or unnecessary plugins
  • Optimizing databases and compressing images

The maintenance bottleneck disappeared almost instantly. Dyanne and her team could finally focus on managing their client’s marketing campaigns and closing new deals, while StateWP took care of everything under the hood of their websites.

H3: Live control panel with Proto

With StateWP’s website performance dashboard Proto, Dyanne could finally check in on all her client’s websites – and contact the maintenance team – from one place.

Proto sits on top of WordPress, where all security and performance data is updated in real-time on a clean interface.

In a few clicks, Dyanne can:

  • See improvements to site performance
  • Analyze traffic and audience data to improve marketing campaigns
  • Monitor past, present, and future updates
  • Send requests directly to the StateWP team for 1-day completion

These capabilities are a game changer for Forward Vision – for peace of mind, marketing results, and the assurance they can provide to clients that their business is in safe hands.

Expertise + communication = peace of mind

With over 15 years of experience building and protecting websites, StateWP’s WordPress pedigree matches the proven expertise that makes Forward Vision a trusted growth partner for tech companies.

StateWP presents results to Dyanne and her team with zero jargon or complexity, explaining every update in simple terms.

“All StateWP’s comms are well-written and easy to understand.”

For anyone operating in highly technical sectors, having a friendly chat with someone who just ‘gets’ you and your business makes a huge difference.

Results after 30 days:

Even as beta-users of Proto and within a short time frame, Forward Vision has seen a significant impact on their client’s site performance since starting with StateWP:

  • One client’s website boosted from an F-score to a B-score on GTMetrix
  • One client’s website restored in less than an hour
  • Complete project visibility for improved project management
  • Restored peace of mind for the Forward Vision team
  • Proactive monitoring via Proto and monthly reports

“StateWP gave us peace of mind that all our sites run smoothly, so we’re no longer dealing with fire drills. StateWP gives agencies a solid resource for website maintenance that is high quality and responsive. I highly recommend them.”

Tags : case study
Share This