First, you only need to worry about Privacy Policies if your website collects Personally Identifiable Information (PII). PII is any data that could identify someone. Examples of PII include names, emails, phone numbers, and IP addresses. Websites commonly collect PII through contact forms, newsletter sign up forms, and analytics services such as Google Analytics. Below is an example of a contact form that collects PII – name and phone number.
The collection of PII by websites is governed by certain privacy laws. These laws can start applying as soon as you collect PII. That means that you don’t need to use, sell or share PII to be subject to their requirements. It is important to note that these laws protect consumers, and not businesses. This means that you could be subject to the laws even if you are not physically located in the states or countries in which the laws were passed. Thus, the following factors are the most important when determining what privacy laws apply to you:
PII is extremely valuable and as such, it is becoming a more highly regulated field every day. There are currently more than a dozen proposed privacy bills in the United States. While all of these bills are different, below are some notable common features: