Stanford Energy Club (SEC) streamlines connections among organizations by providing a gateway for students and professionals to learn about energy related organizations and events. SEC is the hub that connects the energy sub-communities at Stanford University.
The Stanford club needed a cohesive brand and digital presence, so they hired us to build one. To attract attract SEC’s diverse constituent group we had to design for both on and offline. SEC required a new logo and website to bring students, scholars and professionals interested in energy issues together. Converting visitors into members and deliver information were the primary goals of the project.
We delivered a fresh design from brand identity and logo to content management system based website. We developed a logo and created branding guidelines, favicon and marketing materials. The centerpiece of the project was the content management system powered website featuring picture-in-picture home page slide show, custom inner-page header design, modules and API integrations.