Research shows that once a person purchases a tablet computer, 43% of those people spend less time on their desktop as a result. 58% of the adult U.S. population had a smartphone in early 2014*. It’s nearly imnpossible to browse a website that hasn’t been optimized on a mobile phone.
Companies are seeing a shift in the digital consumption habits of their audiences. PC sales are projected to be lower than they were in the previous year. Consumers are purchasing and using tablets and telephones. What does this mean for your online strategy?[/vc_column_text][/vc_column][/vc_row]
As of May 2013, 63% of adult cell owners use their phones to go online. 34% of cell internet users go online mostly using their phones, and not using some other device.``
Responsive Web Design
How does a company build one website that performs beautifully on all devices without developing a mobile app? That company develops their website with a responsive design. Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones and tablets). A responsive web design uses “media queries” to figure out what resolution of a device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen.
Our website is responsive. Go ahead, change the size of your browser and see what happens to our site. You’ll notice columns, images and the menu adjust according to the narrower size you set in your browser. Whether you visit our site on an iPhone or a giant TV, the site renders perfectly. We created a richer experience with extra images for larger devices, but navigation is simple when you visit from a mobile platform. Building a site with responsive design may cost a bit more money than developing a non-responsive website, but it limits the need to build a separate mobile site or mobile app, resulting in a measurable savings and a superior customer experience.
Source: Pew Research Center