Strategy & Structure

We will help map your project from start to finish
including site architecture, functionality
and launch strategy.

Project Strategy

We can improve or create your project strategy and identify Key Performance Indicators, functionality, architecture and messaging. State Creative offers project consulting services that define a project scope with a thorough research and discovery process. It starts with an analysis of your organization and competitive landscape and helps determine integrations, objectives, audience personas and goals to produce a precise project roadmap.

 

Architecture

Organizing large data sets in a logical hierarchy is our specialty and it sets the tone for a productive user experience. Beyond making a complicated sitemap simple, proper architecture also helps search engine optimization.

 

Mobile

Whether you need an adaptive website or web app, before we start a project we use data to plan for expected device sizes and systems that are easy to manage. We’ll help you navigate the mobile landscape and understand the nuances that make a big impact on different devices and networks.

 

Messaging

We can help you define content structure, establish content governance or craft editorial guidelines that will empower your team to create great content. We build systems that make publishing content easy.

 

Marketing

Getting your message in front of the right audience isn’t easy. We develop guidelines that will protect your brand, plans and assets. We provide development, design, copywriting and multi channel campaign rollouts.

 

Analytics

Post deployment strategy requires great data to accurately refine content and features. We help you track results so you can make informed marketing, content and functionality adjustments.