A logo is a graphic element that succinctly identifies your organization. It should visually represents your organization in a way that’s memorable while telling your story. An effective logo strategically establishes positioning, tone, visual appeal, messaging and story of your brand. A logo usually consists of a font, style, icon and color palette that come together and communicate your message. Logos are a critical component of business marketing. As the company’s graphical representation, the logo anchors a your brand and becomes the single most visible manifestation of your company. A high-impact logo is an essential part of any organizations overall marketing strategy.