American author and relationship counselor John Gray wrote the book “Men Are from Mars, Women Are from Venus.” The book has sold more than 15 million copies and spent 121 weeks on the bestseller list. The book and its central metaphor have become a part of pop culture and the foundation for subsequent books, recordings, seminars and product lines. The Mars Venus website helps men and women understand, respect and appreciate their differences. It offers information on relationships and features courses, products and multi-media for men and women.
In simple terms, everything required improvement. More precisely, the new site had to be mobile friendly (the old one was not), promote the famous brand and encourage buying, reading and sign-ups. Technically speaking, we had to lower bounce rates, improve session durations and increase email subscribers. Mars Venus wanted to increase revenue per order, re-orders, customer retention and auto-ship subscriptions. Finally, the site had to include a learning management system for courses and learning. The finished product had to make publishing and managing simple.
An ecommerce and marketing powerhouse optimized for conversions. The design strengthens the brand while the visitor journey inspires customers to read, shop and share. The site has a bevy of features and applications. WordPress is the content management system and WooCommerce is the product management system. A premium visual editor makes it easy to create rich pages. The store features a recommendation engine, advanced reporting and customer management. The learning management system gives students a place to learn and includes course tracking and certificates. Customers can leave reviews to earn points on purchases and Administrators have advanced reporting tools to measure performance.