The Humphreys Group

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The Humphreys Group

The Humphreys Group provides financial expertise and partnership to women by creating a framework and foundation where their values and aspirations are heard and understood. They believe that the highest quality financial advice combines expertise and empathy and consider these two aspects to be equally complex, skill-based and crucial to success. The Humphreys Group believes every woman has the capacity to become smart(er) about money.

 

The Goals

Design an attractive website that represents the tone and empathy that sets The Humphreys Group apart from other financial firms. The Humphreys Group requested a simple design with powerful features to attract new clients and better serve existing clients. Having a secure portal to share documents and messages with clients in addition to attracting new clientele was a major theme throughout our partnership. Elegant design, high-impact imagery and ease of use for all stakeholders on mobile and desktop devices were top priorities.

 

The Results

The responsive WordPress portal has elegant design features, image-centric output and a more traditional output on mobile devices. To organize content, simple plugins allow for administrator management of accordions, call-to-action buttons and formatting. Pages feature an oversized header banner, rich text and document downloads. There is a secure portal to upload and categorize and distribute documents. The administrator can send secure messages to individuals or groups.