Heffernan Insurance Brokers

Heffernan Insurance Brokers has nationwide presence offering comprehensive business insurance, personal insurance, employee benefits and financial services products to a range of businesses and individuals. Consistently ranked as one of the nation’s largest independent insurance brokerage firms, Heffernan has also been named on the insurance industry’s ‘Best Places to Work’ lists.

The Goals

To develop a logical site structure and increase page visits and conversions. Heffernan Insurance Brokers wanted a mobile first website on Drupal. The goal was to get customers to understand and find products, read news and get in touch with their staff. They wanted a responsive web design with clean lines and a simple way to manage the copious content and products. Presenting information to insurance seekers in a digestible format was priority number one.

The Results

An organized, responsive website built on Drupal. The website features a mega-menu, event calendar, integrations with Salesforce and Newswire, video and document archive, staff pages, parallax imagery and Drupal Views throughout the the site. The website showcases information about insurance products and services in addition to information about the company and it’s culture. A slimmed down navigation and clear CTA’s have lead to measurable conversion increases.