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Financial Connections

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Financial Connections

Financial Connections Group, Inc. works with individuals and families to create a secure financial future. They are a fee-only firm and offer financial planning and investment services to a wide range of clients. Financial Connections Group is a socially progressive company and offer socially responsible investing as a viable option with broad expertise and individual attention.

 

The Goals

To build a lead generating website that increases clients by having visitors book appointments directly on the site. Secondarily, we wanted to present services in a way that makes it easy for all age groups to understand. Finally, we wanted to highlight the firm’s strengths and make it easy to navigate on any device.

 

The Results

A responsive WordPress website that reduces friction between visitors and the firm. It is now very easy to get in touch with Financial Connections on the new site. Visitors can quickly book appointments or read the latest news. Custom page templates give some texture to the browsing experience. Call to action buttons and feature rich plugins produce conversion results. The content management system makes publishing easy and the premium visual editor allows administrators to simply add rich media, content and documents with various drag and drop style elements.