Brown and Brown Insurance is an independent insurance intermediary that through its licensed subsidiaries provides a variety of insurance products and services to corporate, public, institutional, trade, professional, association and individual clients. Brown & Brown is the sixth largest independent insurance intermediary and backed by national broker strength. As one of the ten largest insurance brokers in the nation, Brown & Brown focuses on leveraging substantial premium volume and a range of vendor and insurer relationships on behalf of their customers.
To build a lead generating website that increases phone and form inquiries. Secondarily, to present the organizations personality in an authentic manner to improve conversions with job seekers. Finally, we wanted to highlight the firm’s strengths and make it easy to navigate on any device.
A responsive WordPress website with custom call-to-actions to make it easy to connect visitors with the proper insurance agent. The navigation was designed to make it easy to connect with agents, learn about the corporate culture and find jobs. WordPress makes publishing easy with a visual editor that allows administrators to manage media, content and documents with various style elements. The new site works great on mobile devices and the data shows more visits with lower bounce rates.