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Rogers Family Foundation

Rogers Family Foundation

The Rogers Family Foundation provides grants to organizations that focus on blended personalized learning, early literacy, school quality, educational leadership development, and community engagement. They support organizations committed to the highest level of achievement and excellence with a particular emphasis in the area of education in Oakland, California and its surrounding areas. 


The Goals

Design a website with a logical architecture to naturally guide visitors towards the information they came looking for including reports, deadlines, news and how the Foundation works with the Oakland Literacy Coalition, Oakland Reads 2020, and the Next Generation Learning Challenge. The Rogers Family Foundation wanted to slim down the sitemap to make conversions easier and provide information on funding for education, funders in Oakland, guidelines on applying for a grants and to learn about the organization. Beautiful design, high-impact imagery and ease of use on mobile and desktop devices were top priorities.

The Results

The Rogers Family Foundation received an interactive, responsive website built on the WordPress platform. The home page features a custom design with full-fold slideshow, custom selection menu, entry points with rollover text and elegant animation. Modules include manageable staff pages, graphic resource upload capability, visual data short-codes and a categorized blog. The site was developed with mobile users in mind so it navigates quickly and flawlessly on tablets and phones, yet offers a rich experience on desktop computers. The new site highlights the innovative, strategic and engaging work the Foundation is focused on. 


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