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The Humphreys Group

The Humphreys Group

 

Great experience all the way around. Exceeded our expectations, delivered on time and on budget and effectively guided us through the process with outstanding results.

The Humphreys Group provides financial expertise and partnership to women by creating a framework and foundation where their values and aspirations are heard and understood so that their financial lives are transformed to become a powerful reflection of what matters most to them. They believe that the highest quality financial advice combines expertise and empathy and consider these two aspects to be equally complex, skill-based and crucial to success.  The Humphreys Group believe every woman has the capacity to become smart(er) about money.  

 

The Goals

Design an attractive website that represents the tone and empathy that sets The Humphreys Group apart from other financial planning firms. The Humphreys Group wanted a beautifully simple design with powerful features to help attract new clients and better serve existing clients. Having a secure portal to share documents and messages with clients in addition to attracting new clientele was a major theme throughout our partnership. Elegant design, high-impact imagery and ease of use for all stakeholders on mobile and desktop devices were top priorities.
 

The Results

The Humphreys Group website is a responsive web portal built on WordPress. The elegant design features a vertical, image-centric output on desktop browsers and a more traditional output on mobile devices. The content is organized with the use of simple plugins that allow for administrator management of accordions, call-to-action buttons and formatting. Pages feature an oversized header banner, rich text and document downloads. In addition to the front-facing website and blog, there is a secure portal for clients where users have the option to upload and categorize documents and document distribution can be made to single users, groups or globally. Messages are securely sent to individual users or globally by the administrator.



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