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Heffernan Insurance Brokers

Heffernan Insurance Brokers

 

Our old site was very  cumbersome, to say the least, and being able to have a partner that understood our goals, and was able to execute in a timely manner, was extremely important. Our website redesign project was a huge undertaking, and we could not have asked for a better partner to work with.

Heffernan Insurance Brokers has nationwide presence offering comprehensive business insurance, personal insurance, employee benefits and financial services products to a wide range of businesses and individuals. Consistently ranked as one of the nation’s largest independent insurance brokerage firms, Heffernan has also been named on the insurance industry’s ‘Best Places to Work’ lists. 

 

The Goals

To develop a logical site structure and increase page visits and conversions. Heffernan Insurance Brokers wanted to create a mobile first website on Drupal so customers could easily understand and find appropriate products, read news from the blog and library archive and get in touch with their staff to start the sales process. Heffernan Insurance Brokers was looking for a responsive design with clean lines, contrasting colors and a simple way to manage the copious content and products. Presenting information to insurance seekers in a digestible format was priority number one. 
 

The Results

An organized, responsive website built on Drupal. The website features a mega-menu, event calendar, integrations with Salesforce and Newswire, video and document archive, staff pages, parallax imagery and Drupal Views throughout the the site. The website features information about insurance products and services in addition to information about the company and it’s culture. A slimmed down navigation and clear CTA's have lead to measurable conversion increases. 



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