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Electronic Flea

Electronic Flea

Electronic Flea is a digital flea market for electronics. A community where people buy, sell or trade all types of electronics from alarm clocks to video cameras on a free online platform.


The Goals

Create an advertisement supported (Google Adsense and paid placement) marketplace where users could buy, sell or trade electronics. It had to load quickly and be easy for visitors and managers to use. The portal needed to promote user interaction through features like chat, rating and messaging. We had to design and develop Electronic Flea's website from scratch including architecture and user interface. The site needed to load quickly, be easily edited with a content management system that allowed for page, content and SEO configuration in addition to providing comprehensive user account analytics.


The Results

The project included logo development, custom home page design with advertisements, detailed product pages with advertisements (Google Adsense and paid placement) and dynamic location mapping, user rating system, user profile management, in-site messaging system including email and chat, Facebook and in-site login functionality, geo-location module for relevant search results, favorite-item management and much more. The site is managed by a custom content management system (CMS) which allows for credentialed log-ins, unlimited subpage generation, user account management and SEO configuration. Each page offers advertisements supported by Google Adsense as their primary revenue model. Our firm worked with Electronic Flea to create a simple, yet powerful user experience that encourages visitors to browse for electronics, post and initiate a transaction.


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