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Carpe Diem West

Carpe Diem West

A network of diverse leaders addressing the effects of climate change to create water security solutions for people and the environment of the American West.


The Goals

Carpe Diem West or CDW needed a customized Wordpress website. Beyond a fresh and responsive design, managing content and media on the website was mission critical. The primary consideration of the redesign effort was to drive action once visitors landed on the site. Logical information architecture was crucial due to the many variations of content and media displayed. CDW favored a “clean” and concise design with minimal text, bold imagery, muted and complementary color palette and differing text sizes to create separation between elements to increase readability.


The Results

A highly customized Wordpress installation that is easy for visitors to navigate and site publishers to manage. The responsive website features api integrations, parallax imagery, webinars module, video library, document library, case studies, staff and board (unlimited categories) pages, news with categories, newsletter integration and other development customizations. Pages stay fresh with categorized news, staff and reports activated on corresponding pages. 


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